A complete Profile Upgrade, start to finish

An operations manager in regional freight wants a head of operations role. The profile below is a composite, written for illustration; no real person’s profile appears. It went through the free scan, then the full rewrite, exactly as yours would.

38 → 68 shortlist readiness: the profile as it went in, then the rewrite with the facts added

The profile as it went in
Operations Manager | Strategic and results-driven leader | Passionate about continuous improvement

About
Motivated operations professional with a proven track record in logistics and supply chain. Passionate about process improvement and building high-performing teams. Strong communicator, detail-oriented and a team player who thrives in fast-paced environments. Responsible for driving operational excellence across the business.

Experience
Operations Manager, a regional freight and warehousing company, 2021 to present
Responsible for day-to-day warehouse operations across two sites. Involved in the rollout of a new inventory management system. Managed a team of warehouse staff and team leaders. Worked closely with stakeholders to improve on-time delivery. Oversaw safety compliance and audits.

Operations Coordinator, a national distribution business, 2016 to 2021
Coordinated inbound and outbound shipments for retail clients. Assisted with supplier negotiations. Helped reduce picking errors. Prepared weekly reports for senior management.

Skills
Operations management, logistics, supply chain, stakeholder management, team leadership, Excel, WHS compliance

Highlighted in gold: a fact the rewrite asked for. The rewrite never invents a figure; where the profile gave none, it left a bracketed prompt such as [add the number of staff]. The figures shown here belong to the composite.

Highlighted in blue: a choice the rewrite left open. The profile said “involved in”, so the rewrite offered [Led / Helped with] and let the owner pick the true one.

Your headline

Your current headline, "Strategic and results-driven leader | Passionate about continuous improvement", uses words no recruiter searches for and says nothing about freight, warehousing or scale. Each option below names the job, the sector and the scope instead.

Operations Manager | Warehouse and freight operations across two sites | Team of 51 | Inventory systems, on-time delivery and WHS compliance | Toowoomba, Queensland

Operations Manager, regional freight and warehousing | Multi-site warehouse operations, inventory management, safety audits and WHS compliance | Open to Head of Operations roles | South East Queensland

Freight and logistics operations manager | In logistics and distribution since 2016 | Multi-site teams, on-time delivery, supplier negotiation and WHS | Toowoomba, Queensland

Your About section

Your current opening, "Motivated operations professional with a proven track record", and the line "Responsible for driving operational excellence across the business" make claims without showing any evidence. The version below replaces them with what you actually do.

I am an operations manager in freight and warehousing, managing day-to-day warehouse operations across two sites for a regional freight and warehousing company in Toowoomba, Queensland. I am looking for my next operations manager or head of operations role with a regional freight and logistics business.

My work is keeping freight moving on time, safely and accurately. In my current role I manage a team of 51 warehouse staff and team leaders, oversee safety compliance and audits, and work closely with stakeholders to improve on-time delivery, which moved from 86% to 95%. I helped with the rollout of a new inventory management system, which lifted stock accuracy from 94% to 99.2%. Before this, as an operations coordinator with a national distribution business, I coordinated inbound and outbound shipments for retail clients, assisted with supplier negotiations and helped reduce picking errors by 30%.

I work with inventory management systems (Manhattan WMS), WHS compliance and safety audits, multi-site team management, weekly operational reporting for senior management, and Excel.

If you are hiring for operations roles in regional freight, warehousing or distribution, message me here on LinkedIn. I am happy to talk through how I manage multi-site operations and what I would bring to your business.

Your three most recent roles, rebuilt

Your profile lists two roles, so there are two here.

Operations Manager, Darling Downs Freight (regional freight and warehousing, 2021 to present)

Managed day-to-day warehouse operations across two sites for a regional freight and warehousing company, handling about 9,000 consignments a month and an operating budget of A$4.2 million. Managed a team of 51 warehouse staff and team leaders, reporting to the General Manager, Operations.

  • Helped with the rollout of a new inventory management system across both sites and 60 users, which improved stock accuracy from 94% to 99.2%.
  • Worked closely with stakeholders to improve on-time delivery from 86% to 95% over 12 months.
  • Oversaw safety compliance and audits across both sites, achieving two clean external WHS audits, with lost-time injuries down from six a year to one.

Methods and tools: Manhattan WMS, WHS compliance, safety audits, multi-site team management, stakeholder reporting.

Operations Coordinator, Southgate Distribution (national distribution, 2016 to 2021)

Coordinated inbound and outbound shipments for retail clients at a national distribution business, handling about 420 shipments a week. Prepared weekly reports for senior management on dispatch volumes, picking errors and late deliveries.

  • Coordinated inbound and outbound shipments for 12 retail clients, meeting 98% dispatch accuracy.
  • Assisted with supplier negotiations that resulted in a 7% reduction in freight rates.
  • Helped reduce picking errors from 3.0% to 2.1% over 18 months.

Methods and tools: shipment coordination, supplier negotiation, weekly management reporting, Excel.

Your skills, in order

Operations Management

Warehouse Operations

Logistics

Supply Chain Management

Inventory Management

WHS Compliance

Team Leadership

Stakeholder Management

Supplier Negotiation

Microsoft Excel

Operations Management, Warehouse Operations and Logistics lead because they are the exact terms recruiters type when filling operations manager and head of operations roles in freight, and LinkedIn gives the most weight to the skills you list first.

What to put in your Featured section

Your profile mentions nothing you can feature yet, and your weekly reports are likely confidential. Create these first:

  • A short case study on the inventory management system rollout, covering your part, the sites involved and what changed. This proves you can take on system change across more than one site.
  • A LinkedIn post on how you improved on-time delivery with stakeholders, with the before and after rates. This proves you can shift the measure freight employers care about most.
  • A brief summary of your safety compliance and audit results across two sites, with no confidential detail. This proves you can manage WHS risk, which every head of operations role will ask about.

The five facts to gather before you paste

  1. The number of staff you manage, including team leaders. Check your organisation chart, rosters or payroll headcount.
  2. Your on-time delivery rate before and after your stakeholder work. Look in your operational dashboards, monthly reports or client service reviews.
  3. The annual operating budget you manage. Find it in budget sign-offs, finance reports or your position description.
  4. The name of the inventory management system and what it improved. Use your project documents, go-live reports or post-implementation reviews.
  5. Picking error rates before and after at the distribution business. Search your old weekly reports to senior management, emails or performance reviews.

Recruiters shortlist operations managers on team size, budget and measured improvement, so these five figures matter more than anything else on your profile.

One request for a recommendation

Hi Sam, I am updating my LinkedIn profile as I look for my next operations role, and I would value a short recommendation from you. Would you be willing to mention the work we did to improve on-time delivery at Darling Downs Freight, and the result it had on our on-time delivery rate, which rose from 86% to 95%? A few lines is plenty, and I am glad to write one for you in return.

This is one of three rewrites included in every purchase, each with its own three headline options. It arrived in about a minute. Download the Word document exactly as the rewrite delivered it, with every prompt still in brackets.

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